It is imperative for small businesses to be found at the top of local search. In 2015, the top 3 search engine marketing tips for local SEO are on-page signals, external location signals, and domain authority.
Every small business needs to have the same SEO optimization like the largest companies in the world. One of the best ways to achieve top rankings with local SEO is to claim your business on "Google My Business."
The first search engine-marketing tip that will be important in 2015 is on-page signals. There are 3 components linked to on-page signals.
First, you must have consistent name, address and phone number (NAP) listings across all citation sites like Yelp, City Search, Merchant Circle, Google My Business, Bing Local and Yahoo Local.
Second, the use of keywords in your titles improves your ability to be found in local search. Every page of your website needs to have your name address and phone number in addition to using keywords that people typically search.
Third, the concept "Content Is King" needs to be a top priority for each and every page you create on your website. Google has placed a high priority on this concept and it will help you get ranked on page one.
The second search engine-marketing tip that will be important in 2015 is external location signals. The biggest error committed by small businesses is not having the right name, address and phone number (NAP) across all citation sites.
This may seem like a small thing, but it can be a major problem when you are competing against small businesses that do it right. "Google My Business" will list your business once you have established a phone number.
This listing is how you should have your listing across all the citation sites. There are aggregators like Neustar, Yext, UBL, Factual and Infogroup that will help you keep this information consistent.
The third search engine-marketing tip that will be important in 2015 is domain authority. The first component of domain authority is to make sure you have consistently solid SEO on your own website and not just on your homepage.
The second component is to get higher PageRank websites to link back to your content. The simplest way to achieve this is by making sure you have content that other websites want to reference.
The third component is to link to other pages or posts you have created on your website. Internal linking can help boost your rankings on local search.
If you own a small business or a local business that needs page one exposure on the major search engines in 2015, you will need to be dialed into the three search engine marketing tips discussed in this article.
Your goal is to be found on page one of every search engine for local search. If you make sure your on-page signals, external location signals, and domain authority are spot on, you will win.