Finding the right targeted keywords for Search Engine Optimization will greatly improve the chance of your website being found by the people who are looking to buy your product or service. Why is SEO an excellent marketing strategy because it is a low to no cost long term content strategy It may take 3 to 6 months to get your site optimized but the rewards can be very profitable in the long run.Your website has the potential to generate free targeted traffic for your business for years to come.
What is Search Engine Optimization? It is the process of improving the visibility of a website by search engines via the 'natural' or unpaid organic search results. SEO considers how search engines work and what people search for. Your goal is to get your website ranked on the first page of Google or any other search engine and in the top 5 or 6 spots on the left side of the page The higher on the page you are the more frequently your site appears in the search results list and the more visitors you will receive from the search engines. It has been proven that when people read a page they read from left to right across the page.
So why are targeted keywords so important in SEO?
There are 4 types of people searching on the internet:
- The Information Seeker, looking for general information on a solution, but not ready to buy yet.
- The Researcher, already been looking for the right choice, but not ready to buy yet.
- The Buyer, may or may not already be involved in a business and is looking for answers.
- Hot, this person already knows what they want and are looking to buy or join, they have the exact name of what they want.
As you can see there are many different reasons as to why people are searching on the internet. It is up to you to find the right keywords so the buyer or that hot prospect can find you.This is why it is important to know your niche and the keywords that best describe it. You need to know how people are searching for your product, service or the information that you are offering. You need to think like your perfect prospect. What would they type in the search bar?
The best keywords should be at least 2-5 words long called 'long tail' keywords. The majority of the people searching on the internet type in more than one word to find what they are looking for. If your niche is 'Make Money' than a keyword you may want to target is 'how to make money online' or any variation of it. But first you need to research the keywords you want to target as to searches, relevance and competition. Google AdWords Keyword Tool is a free resource that will give you a list of keywords related to you original query, search volume, competition and trends. Wordtracker, the free version will also give you a list of related keywords and phrases and search volume. Those are just two of the many free and paid keyword tools available.
The last point to consider in optimizing the content on your website with your targeted keywords. Below is a list of the places to add your keyword:
- in the title of your page
- throughout the copy but no more than 3 to 5%
- header tags H1, H2 H3
- meta tags
- image file paths and in the images 'alt text'
SEO Pressor is a WordPress plugin you can buy if want help with on page SEO.
Remember keyword relevance is more important than keyword density (avoid keyword stuffing). Search engine optimization is a low cost long term content marketing strategy. Find the right keywords and you can generate highly targeted traffic to your SEO website.