In the earlier days SEO was all about optimizing the various pages of a site. However today with the advent of Web 2.0 things have changed dramatically. The very structure of sites has changed and social media sites seem to be the norm these days. That is one reason why social media optimization is a whole new form of optimization these days.
Sharing and spreading the word
The Internet is all about sharing information and enhancing interactivity with users. Social media sites have taken this concept to a whole new level. The way social media optimization works is that it helps propagate a website more effectively. It helps in added important elements and aspects to a particular website and also improves the overall quality of a site dramatically.
Improved link ability
One of the good things about SMO is that it allows your site as well as others to link back and to each other. However the good thing is that instead of the linkages happening on a random basis it is on a necessity basis. So if you feel the need to link to another site or vice versa then you can proceed with linking otherwise no.
This new form of search engine optimization is all about helping a website gain prominence naturally amongst search engine listings. The idea is to get as many sites to link back to your site as possible. Therefore the natural deduction would be that in order to get more linkages you would need to improve on your site's content so that it is useful to other websites.
Methods employed in this tactic
The main focus of such social book marking methods is to use tools and techniques like white papers, writing blogs, churning out interesting articles with appropriate keyword density and creating an increasing number of RSS feeds as well as press releases. Thus these are the various methods used in enhancing the social media influence of your website online.
One of the main aspects to gain success in social book marking is to make your content appropriate to your target audience. In order to do this you will firstly need to define and identify the demographics of your target audience. Then you need to establish the preferences of this target set and finally create a business plan around this. Even your optimization efforts should revolve around this plan. The more niche your content and offerings are the more are your chances to quickly get listed on popular search engines. Plus it will make other social sites seem more interested in your site and link back too!