SEO Optimization is the key to providing your business with a flow of life-giving traffic. On the internet, traffic is everything. You could have the most beautiful website and the perfect product, but if no one visits your site you will never influence anyone or make any sales. The more you know about how to optimize your site to obtain a high search ranking, the better your chances are of succeeding online. What is the difference between on-page and off-page seo, and why should you care?
On-page SEO refers to designing your website in a search engine friendly way. For example, you can change the title of your page to target a specific set of keywords that have a low amount of competing sites. You can strategically place keywords within the text of your website that cause the web crawlers to consider your site as relevant for people that search for the keyword you are targeting.
Off-page SEO refers to the process of getting links back to your site from other sites that the search engines consider relevant for your keywords. If site that is considered an authority on a certain keyword by Google links to your site, for example, it will give your site credibility and cause your ranking to improve. (rewritten: If a site that is considered an authority on a certain keyword by Google is linked to your site, then the search engines will give your site credibility and can cause your rankings to improve) The more links you have pointing back to your site from other sites that the search engines trust, the higher your site will appear in the search rankings. While you can tweak your site occasionally, off-page SEO is a continuous process.
Why should you care?
Both on-page and off-page seo are important to the success of your website. To drive traffic to your site, you must create it in an online search-friendly way. You also must continually seek links pointing to your site, so that the engines trust yours as a go-to site for information when searchers type in your keyword phrase.
Which is more important?
While neither should be neglected, off-page SEO is more important to obtaining a high search ranking. As long as you have something valuable to offer, the daily process of obtaining quality links back to your site will keep you ranked higher for longer and provide sustainable traffic that will give your online presence the best chance for success. A daily commitment to off-page optimization strategies will lead you to that success.