Yesterday we discussed hybrid and meta search engines which use both crawlers and humans to index websites. Meta search engines use multiple engines to show you search results and do not have a database of their own.
Today we shall go deeper into paid inclusion engines and pay per performance engines.
1) crawler based search engines.
2) directories (edited and maintained by humans)
3) hybrid engines (META engines and engines using other engines' results)
4) paid inclusion engines and pay per performance
1. Paid inclusion and pay per performance engines
With paid inclusion engines you have to pay the search engines to get your site listed, re-spidered or top ranked for the keywords of your choice. It is also called PFI (Pay for inclusion) or PPR (Pay Per Inclusion). Not many search engines focus on paid listings. Most major search engines do offer a paid listing option as a part of their ranking and indexing system.
With paid inclusion engines your web pages will be indexed almost on a daily basis by the search engine crawlers, this has the positive side effect that changes made to your website will be reflected on the search engines within one week instead of a few months as is the case with normal search engines where you submit your URL for free.
The danger of submitting your URL for free is that spammers tend to use this feature a lot. With paid inclusion engines you are out of harms way of spammers.
Paid inclusion is getting more and more popular for above reasons. Search engines like this method to increase their revenue by charging the webmasters for this service and that is rewarded. If you have a budget and do not want to wait to get your website indexed and re-spidered then this is a good choice.
2. Pay per performance engines or pay per click (PPC) engines (Overture, Google Adwords, FindWhat) is the fastest and easiest way to get traffic to your website. It is a form of paid advertising where you bid on keywords in an auction like way. The more you pay per click the higher your ranking will be on the search engines. You can see those ads (Google Adwords) placed on Google on the right side of the search results.
The cost per click way of getting traffic to your website can cost you a lot of money, especially if you have a lot of competition on a specific keyword. This may vary from 3 cents up to even $ 50, – per click.
I would consider this option, if the total cost is 50% of what I earned with this method (ROI, Return On Investment), otherwise this can be a very expensive way of getting traffic to your website. It is not guaranteed that people will buy on your website, they may click on your ad and then decide to leave afterwards.
Use this method if you are very serious about your business, website or product and I would advice some training and / or study before trying this method.
This is the end of the four parts articles, I hope you enjoyed the articles.
Stay tuned for more articles!