SEO (Search Engine Optimization) probably one of the most daunting three letters or words that any company owner will cringe when they hear. What is so scary about SEO? SEO Firms will tell you that search engine optimization is a number of different marketing techniques which are used to help companies increase their ranking in search results. They will also tell you that it is an ongoing campaign and that you have to constantly work at it, which is why business owners outsource their SEO as they simply don’t have the time.
PPC or pay per click advertising is a very effective online marketing tool that when combined with the right keywords can help a company increase their brand visibility and achieve online success in the long run. PPC must be done properly and by a professional, who constantly monitors the performance of the adverts, amending the budget to focus on those that are achieving the results. The benefit to PPC is that you only pay when a potential client clicks on the link and is directed to your website. So you pay for results, which is cost effective and highly profitable in the long run, offering a good return on investment.
The first and very important thing to remember when it comes to PPC advertising is to get your timing right. Timing is imperative to the success of your adverts. You can identify when they are available, so you can tailor your ads based on your unique customer base. If you sell products that are used in particular sporting events, ensure you run your adverts focusing on these products when it is game season. Simple timing techniques can make a significant difference to the success of your advert campaign.
Next you need to ensure that you have adequate keyword cover. You can’t stuff your keywords into each adverts, so run numerous adverts, focusing on particular keywords that you know are in demand. Monitoring the ads will help you identify which keywords are performing and which ones you should be changing to always reach your audience at all times.
The top SEO firms will recommend that you ensure that your adverts are mobile friendly, along with your website. With the Google algorithm in place to award companies that have become mobile friendly, you want to ensure that everything you do online is mobile friendly, so you are not only seen in good standing with the search engines, but you will enjoy attracting more customers. Bear in mind that more people are using mobile devices when searching for products and services, so it is imperative that you work with this audience to ensure your own success in the long run.
Monitor your PPC ads on a regular basis. Constant monitoring can help you identify which ads are performing and which ones aren’t. Use this information to help you manage your advertising budget, focusing more money on the top performing adverts and using less of the budget on the under performers. This is also an opportunity to change adverts that aren’t working, focus on different keywords and then see how they do moving forward.
Finally update and change your adverts on a regular basis to keep your PPC advertising fresh and up to date. It is a good idea to use a best SEO firm to help you with your advertising campaign, which enables you to focus on other aspects of your business, rather than focusing on your online marketing at all times.