First of all, what are back links? Back links are links in other web pages that leads to your website when clicked. The importance of these links is directly connected to search engine optimization and ranking in a search made in the search engine. Basically, the more back links you have the higher your rank can be in searches. Although most popularly used search engines do not only depend on the number of pages that links to your site, it is an essential part in the computation of the rank your page will have in searches. Search engine algorithms that determine the rank of your page in a search result also uses the quality and rank of the page that links to your site as well as the content of your site.
So, how does one get to have more back links? There are a couple of ways to do this, some are easy to do and some will take a little more work, some can be done for free and some can be done in exchange for a price. Here are some ways that can help you in gaining back links:
o The easiest way is by submitting your link to a web directory. There are a lot of web directories you can submit your link to. By taking advantage of it not only will you be adding sites that links to your site but also increase the probability of attracting traffic. Since links in directories are categorized people searching for things they are interested in, like in a category your site might fall under, might come across your link and click it.
o The most popular back link building strategy is by exchanging links with other webpage owners. It's easy, all you have to do is find someone with their own website and post a link to their page in your website. In exchange, the owner of that site will post a link to your page in their site. There's nothing to it really. Each of you can even put in a write up of the page saying what it's all about.
o Posting on forums can also be a good back link building practice. Since forums allow signatures that are usually placed at the bottom of a post, you can opt to put a link there that leads to your site. Just make sure that your posts follow forum rules and will not force moderators to erase it or even kick you out of the forum.
o For business related sites, one can pay for advertising. Advertising is not for everyone though. This is only applicable for sites that earn money. You have to spend money to earn money after all. Just make sure the number of ads you are keeping and paying for is manageable. If it's worth more than how much you have allotted for it, then it would be in your best interest to discontinue it.
All of these strategies will help in directing traffic to your site. But ultimately, the content of your site is what will sustain and increase that traffic.