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15 Roads Leading to the City of Inbound Marketing

How do you attract visitors to discover you? What strategies and best practices do you put into place to convert those visitors into potential customers? Using aesthetics to identify, educate and offer solutions to your visitor’s problem is how you build up your trustworthiness. Using unambiguous representations for contextualizing relevant content on your inbound marketing roadmap indicates how you will communicate your message effectively.

Brand champions respond to change, test and use data to make improvements, collaborate and successfully duplicate without delay. Here are 15 free traffic sources to apply to your inbound marketing campaigns:

1. Media-News

Includes activity from press releases, radio, TV, interviews and PR.

2. SEO:

Attracts more visitors from search engines based on keyword optimization and content relevant to your business.

3. Email Marketing:

Communiqué that is created, tracked and sent to a group of recipients to boost your customer retention.

4. Blogs

Attracts visitors with educational content regarding your industry by using one topic per blog post.

5. White Papers and Research

Marketers create in-depth, persuasive and authoritative reports to educate their audience on a specific topic, that presents a problem, provides a solution and promotes a specialized methodology.

6. Social Networks

Online platforms that build social relations with other people who share similar, personal commonalities (Facebook, Google+, Twitter, Pinterest, LinkedIn, Instagram, etc.)

7. Infographics

Visual information containing eye-catching images/graphics and concise text that is easily digestible and shareable.

8. Webinars:

Seminars or live presentations conducted over the Internet.

9. Videos:

Recording, production or broadcasting moving visual images that are made on videotape or digitally.

10. Forums and Comment Marketing

Marketing methods that are meeting places or mediums where ideas or views on a particular topic can be exchanged. These forms of internet and inbound marketing allow influencers to make comments on blogs, articles, etc.

11. Q&A/FAQ’s

Questions and Answers or Frequently Asked Questions are a list of commonly asked questions with accompanying answers that pertain to a specific topic.

12. Podcasting

Digital recordings of broadcasts made available for users to download to a mobile device or computer.

13. Direct and Referring Links

Traffic that is referred by or directed from other websites such as emails, blogs, social media or other partner sites.

14. Doc Sharing

Write, collaborate and share documents with mass distribution. Services such as Dropbox, Google Docs, You Send It or ShareFile allows links to be downloaded that are generated from uploaded files. These services have different storage capacities, apps, and other functions to make files easy o distribute.

15. Word of Mouth

This type of marketing is the process of passing or sharing information from one person to the next via oral communication. WOM or Word of Mouth Marketing (WOMM) is an oral review about a business or organization, whether good or bad, that people discuss based on their experience and opinions. Customer satisfaction could boost the success of a business or dissatisfaction can damage its reputation miserably if these word of mouth discussions are unfavorable.

Like a roadmap containing many symbols, thoroughfares, and land masses leading to a city or destination spot, there are a number of resources to help an organization reduce complexity and orchestrate elements to best convey their message to attract, convert and retain their audience.

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